Case study
Parents Paradise
Website refresh • Booking UX • Speed optimisation
Conversion-focused refresh to simplify booking, improve site performance and strengthen search visibility.
Problem
Slow pages and a confusing booking path reduced enquiries during peak periods.
Solution
A focused refresh of key pages with clearer calls-to-action, optimised images and caching, and a faster path to booking and quick contact.
What we delivered
- Rebuilt key pages for clarity and conversion.
- Improved booking UX with clearer CTAs and navigation.
- Speed optimisation: image compression, caching and tidy page weight.
- On-page SEO tidy-up for service and location intent.
- Ongoing support and content updates as needed.
Outcome
+38% enquiries
LCP ~ 2.1s
Core Web Vitals pass
Notes
Built to perform during busy periods with a faster journey from homepage to booking.
Previews
Homepage
Party packages
Mobile view
